A website selling t-shirts for girls as young as ten have been banned from promoting them by the Advertising Standards Authority for their slogans.

The t-shirts state: ‘Nothing tastes as good as skinny feels’ – a quote popularised by the model Kate Moss in an interview.

The Advertising Standards Authority has banned adverts for the children’s t-shirts, reports the Daily Mail today.

When the controversy first arose, former model Katie Green of the ‘Say No to Size Zero’ campaign said:

There are 1.1million eating disorders in the UK alone. Kate Moss’s comments are likely to cause many more. If you read any of the pro-anorexia websites they go crazy for quotes like these.

Critics said the slogan was irresponsible and could cause harm to children, “because it implied being underweight was desirable”.

Zazzle has reportedly removed the slogan from children’s T-shirts.

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