New revenue? Guardian expands ad network


8:45 am - August 5th 2011

by Sunny Hundal    


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The Guardian newspaper is looking at expanding advertising revenue by selling inventory for independent websites across the web.

The newspaper had already been selling advertising for some websites but has now expanded that network and re-launched it as ‘Guardian Select’.

Liberal Conspiracy was recently accepted as part of the network, and ads on this site will soon be sold directly by the newspaper’s sales team.

The Guardian Select website states that it can help publishers who run a quality blog or website by building their business through ad sales and content partnerships.

Advertisers get a ‘simple and secure way of reaching the Long Tail of engaged and passionate users across a range of sectors’.

Websites are placed in categories (travel, culture, green, media / technology) and ads are sold accordingly.

The Guardian has now re-branded that side of the business as Guardian Select and launched specific Facebook and Twitter accounts that will also highlight good content from across the network.

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About the author
Sunny Hundal is editor of LC. Also: on Twitter, at Pickled Politics and Guardian CIF.
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Reader comments


The distinct sound of a barrel being scraped. Losses are approaching a million a week now aren’t they?


Reactions: Twitter, blogs
  1. Liberal Conspiracy

    New revenue? Guardian expands ad network http://bit.ly/o1koLl

  2. James Graham

    Very good news. Guardian taking on Guido where it hurts: http://bit.ly/o1koLl (via @libcon)

  3. Neil Darby

    @Sunchilde having spoken yesterday about Guardian business plan-> RT @libcon: New revenue? Guardian expands ad network http://bit.ly/o1koLl

  4. James Ball

    Very good news. Guardian taking on Guido where it hurts: http://bit.ly/o1koLl (via @libcon)

  5. Southcot Services

    Very good news. Guardian taking on Guido where it hurts: http://bit.ly/o1koLl (via @libcon)

  6. Noxi

    RT @libcon: New revenue? Guardian expands ad network http://bit.ly/o1koLl

  7. Vanessa Morriss

    ACE!RT @fleming77: RT @jamesgraham: Very good news. Guardian taking on Guido where it hurts: http://bit.ly/o1koLl (via @libcon) @softmutt

  8. Changes at Libcon, after our best month ever | Liberal Conspiracy

    […] I said earlier, the Guardian is now selling our ad […]

  9. sunny hundal

    Could this offer significant new revenue to the Guardian? They expand their ad network http://bit.ly/o1koLl

  10. peter fainton

    Could this offer significant new revenue to the Guardian? They expand their ad network http://bit.ly/o1koLl

  11. Out With A Bang » For four, long years we’ve walked in the shadow of the big ad networks. But here’s their challenge, set by Mr Schmidt. Can you be mobile, local and social?

    […] ad network is busily touting the same model to independent publishers in the UK… the Liberal Conspiracy website being one to have signed up to its […]





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