Operation #NotWBoycott – target the top ten advertisers – updated


9:05 am - July 7th 2011

by Sunny Hundal    


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12:50pm update – 5 of the top 11 have pulled out!

The stench around the News of the World isn’t going away – in fact its only getting worse today.

Yesterday, thousands of people did amazing work by emailing companies and registering their disgust. You forced 17 companies to publicly distance themselves from the NotW. As momentum gathers pace – we need a targeted campaign on blogs, Twitter, Facebook and email focusing on the top spenders.

So here is the information:

The Guardian has compiled a list of the top 50 advertisers at the NotW over the last 6 months. The top 11 spenders (10 that we can influence, and BSkyB that won’t be influenced) are below.

REMAINING TARGETS / ADVERTISERS

Proctor & Gamble 01932 896090 pgpress.im@pg.com
Orange 0870 373 1500 orangepr@golinharris.com
@conorfromorange
T-Mobile 07017 150 150 t-mobile@brands2life.com
@TMobileOfficial
Tesco 0800 505 555 customer.service@tesco.co.uk
Vodafone 08700 700191 / 191 @VodafoneUK
Three 0845 603 8333 three@parys.com

* * * * * * * * * * *

NEW TOOL! TWEET AT THEM!

* * * * * * * * * * *

Let us know what they said below in the comments or through the contact us page.

MODEL EMAIL

Dear Sir / Madam,

I am a regular customer of [INSERT COMPANY NAME] and writing to express my displeasure that you still advertise with the News of the World tabloid.

It has been reported that the NotW has been caught repeatedly hacking into phone voicemails, including that of the murdered girl Milly Dowler.

Such behaviour is disgusting and unacceptable and I’m appalled that you continue to associate with them.

I hope you will consider pulling your advertising from the News of the World, or I shall consider boycotting your company too.

Yours sincerely
[YOUR NAME]

Please amend that as much as you like. If everyone sent the same letter they might get suspicious.

* * * * * * * * * * *

ALREADY OUT (updated with Political Scrapbook)
1. Ford Cars
2. Mumsnet
3. Halifax / Lloyds Banking Group
4. Virgin Holidays
5. Coca-cola
6. The Bodyshop UK
7. Debenhams
8. Vauxhall
9. Cadburys
10. Renault
11. Natwest
12. Marks and Spencers
13. Cooperative
14. Aldi
15. TalkTalk
16. Mitsubishi Motors donating ad spend to charity.
17. Butlins
18. The Post Office
19. Royal British Legion
20. Sainsbury’s
21. Wickes
22. NPower
23. Virgin Media
24. Specsavers
25. Dixons Retail
26. Nivea / L’Oreal

* * * * * * * * * * *

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About the author
Sunny Hundal is editor of LC. Also: on Twitter, at Pickled Politics and Guardian CIF.
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Reader comments


1. Dan Factor

Targetting the advertisers is pointless when what is needed is a campaign to change the overall nature of the tabloid press.
They will always be motivated by the desire to peddle hysteria, lies and misinformation to make profit rather than genuine journalism.

http://www.guardian.co.uk/news/datablog/2011/jul/06/news-of-the-world-top-50-advertisers-spend top 50 NotW advertisers. Might be good to email any that you are a customer of…I know I will : )

So you are happy to use the power of money to undermine the freedom of the press – as long as it’s the freedom of a newspaper you happen not to like.

Don’t you trust the public to make up their own minds about the horrible News of the World? Or do you just find it easier to send the odd email or tweet to Tesco executives rather than actually engage with ordinary people?

I thought you were meant to be liberals?

As deplorable as the activities of the NOTW (and any other newspaper who practices such stuff) is, how much of this campaign is about changing the behaviour of journalism, and how much is about a shameless chance to settle some long-held grudges against Murdoch and News International?

5. FishNChipPapers

It is interesting to note the number of mobile phone providers in the list. It is worth emphasising in any communication with those providers the impact of their brand appearing in a newspaper associated with mass hacking of mobile phones.

6. itsjustahobby

I agree with the campaign but worry that the advertisers will simply move to other News International papers, meaning any damage is limited.

7. alanmills405

Be good if we are all writing formal letters to get the format right.

Dear Sir/Madam Yours faithfully

Sorry to be a pedant but mistakes get picked up and spoil the effect

You forced 17 companies to publicly distance themselves from the NotW.

Good luck with your campaign, but I found the word ”you” to a bit presumptious.
As much as I don’t like Murdoch and hope he gets damaged by all this, this kind of activism doesn’t really do much for me.

9. Mr S. Pill

@3

“the freedom of the press”

The freedom of the press does not, and should not, include the freedom to break the law with impunity. The News of the World built itself & readership (thus, advertising) on whipping up the mob and have only themselves to blame that so many people are angry & acting accordingly.

~

On the broader points raised here: yes, reform of the press/media in general is very important & for one thing the PCC needs to be dissolved/reformed and the Met needs its part in this saga looked at by Parliament (I think that’s happening with the public enquiry). But if the NotW goes under it would be a hell of a start and a decent warning shot to the other criminal redtops – their time is coming to an end.

Boots and Shop Direct just pulled their advertising – you should update the logos to reflect that – only fair really. http://richsutcliffeblog.brandrepublic.com/2011/07/07/news-of-the-world-live-blog-2/

Success with o2.

“Dear Sophie

Thanks for your email to the O2 press office.

We share the concerns of customers and employees about these quite shocking claims. While the situation unfolds, we will not be purchasing advertising in the News of the World. We’ll continue to monitor the situation closely.

Kind regards
Sarah

Sarah Taylor | Telefónica UK Limited”

It still a great disappointment to me that no one has managed to track down the company that advertises the ‘Big Slipper’, one of the absolute mainstays of tabloid advertising for many years.

😉

damon, you might not like it but its still working.

4 of those top ten have now pulled out!

14. ex-Labour voter

Well done, everybody.

Each new advertising pull generates news about this issue.

@13. No, that’s good. I hope the NoTW gets slaughtered. I hadn’t even read Brendan O’Neill today when I wrote that last post, but I think there’s something in what he says.

It is today’s broader cultural thirst for scandal, for the exposure of some terrible deed or wrongdoing against which people might rally and define themselves, which has led to this latest episode of tabloid misconduct being treated, in the words of one reporter, as ‘a great evil’.

We all love a good scandal, and this is a scandal in the same way that the NoTW is always looking for them. I hope Brooks gets prosecuted though.

16. chris latimer

asda is out guys theres an other one to fall , whose next to back out

17. Daz Pearce

One of the best things LC have ever done – the slimeballs of News International are beneath contempt and I’ll be sending three an e-mail tonight since I’ve been a customer of theirs for years…

http://outspokenrabbit.blogspot.com/

Sophie, I got the same message!

Hi KJB
Thanks for your email to the O2 press office. We share the concerns of customers and employees about these quite shocking claims. While the situation unfolds, we will not be purchasing advertising in the News of the World. We’ll continue to monitor the situation closely.

Kind regards
Sarah

It does imply they’ll be back like a shot after the dust settles though…

Suggestion by FT that the BSkyB decision is delayed until September:

http://www.ft.com/cms/s/0/5f81603a-a890-11e0-8a97-00144feabdc0.html

It looks like Tesco is still in and according to the Guardian:

“Tesco has said it will not pull advertising in the NOTW…..James Robinson has noticed that Andrew Higginson, Chief Executive of Retailing Services and Group Strategy Director at Tesco, also sits as a non-executive director on the BSkyB board.”

This makes it the only grocer to continue to advertise. Given that there is a Tesco on almost every single high street (I have three within strikking distance), maybe we should supplement emails with passing out home designed leaflets. Most of us will pass a Tesco fairly often.

I am producing one that fits 4 little leaflets on an A4 page and will pass them out as I pass by the various Tescos in my locality. The staff who work there do not deserve any hassle or grief, so I will take care not to put them in a difficult situation.

Here is my basic word content:

Tesco says ‘every little bit helps” but do you want to help out the News of the World?.

Shopping at Tesco does just that.

Tesco is the only grocer happy to continue to advertise in the News of the World. You are paying for that

Let them know how you feel.

Shop somewhere else.
Write to customer.service@tesco.co.uk
Phone 0800 505 555

Perhaps Sunny or someone could produce a file that people can download, print off and use.(happy to send my version) I think small-sized leaflets are easy to carry around and distribute, and work well in a situation like this.

Just an idea.

I assume Liberal Conspiracy will be running a similar campaign in the Guardian, Indy or New Statesman gets caught doing something illegal as well?

22. FishNChipPapers

Have just had this back from O2

“We share the concerns of customers and employees about these quite shocking claims. While the situation unfolds, we will not be purchasing advertising in the News of the World. We’ll continue to monitor the situation closely.”

From Boots:
Thank you for your email and for taking the time to write to us.

In light of the evolving situation, we have put on hold further advertising with the News of the World. An advertisement, which was printed some time ago, however, will appear in this Sunday’s Fabulous magazine.

Kind regards,

Jayne Kidd
Customer Management Team

“I assume Liberal Conspiracy will be running a similar campaign in the Guardian, Indy or New Statesman gets caught doing something illegal as well?”

The point is not simply that it’s illegal: it’s totally f***ing despicable. Do you seriously think the Guardian is likely to be phone-tapping kidnap victims?

Do you seriously think they’d campaign over multiple years to expose the News of the World’s conduct if they feared being exposed for something similar themselves?

Yes, I do find it implausible that *only* the News of the World ever did this, and not the other News International papers run by similar/same management. I wouldn’t be entirely surprised to find some non-NI papers hauled into court on some sort of breach of privacy charges. But the Guardian? I don’t think so. News International, the police and the government will no doubt have been digging wildly and desperately for something – anything at all, however minor – to throw at the Guardian in recent months to use the “pot kettle black” line and defuse the scandal.

I am astounded by how many people think this is a freedom of the press issue.

The freedom of the press relates to freedom of expression. Being able to slag off the government or opposition, and being able to express offensive opinions. Being able to draw pictures of Mohammed and being able to, er, report illegal activity by massive corporate organisations.

It does not mean anyone who works for a newspaper is somehow exempt from the laws that bind any normal person. It’s not like NOTW published an offensive article or even some misleading facts or something… this is about who is and who isn’t above the law, laws that relate to serious things like murder.

And what is meant by saying “settling a score against Murdoch”? Yes I hate Murdoch, and don’t hate the Guardian. If the Guardian went about demonising every vulnerable person or group in the country as monsters whilst destroying criminal evidence and tapping the phones of murder and terror victims then I would take exactly the same response to them. The point is they don’t. NewsCorp does. They always have and that’s why people hate them. If there is a discrepancy between the way I and other members of the public treat News International and the Guardian, it is because there is a pretty big difference between those organisations!

“I assume Liberal Conspiracy will be running a similar campaign in the Guardian, Indy or New Statesman gets caught doing something illegal as well?”

What a stupid comment Tyler. This has nothing to do with left or right wing politics, or any other nonsense of the kind.

If the Guardian behaved like the NOTW then the people who hate NOTW would hate the Guardian. But it doesn’t, so they don’t.

Orange’s line seem to have changed to none planned:
http://twitter.com/#!/conorfromorange/status/88896737317621764

such a good time to bring up whataboutrey, even better that its something that has of yet to happen and maybe just maybe never happen. Admit it, the Murdoch press has dropped the ball on this one and really have angered a lot of people, not just a bunch of do-gooder guardinista latte sipping mac using liberal media elite types, you know the types that plague your wetmares you have every night,

I sent an email to Three as Im a customer of theirs. I dont have much hope of them even reading it but it didnt cost me anything to send.

Hopefully this entire episode is the beginning of the end for the trashy tabloid press

Have emailed all companies listed. WH Smith first to reply and said:

“Thank you for your email expressing your concerns around our advertising in the News of the World.  We are obviously concerned, like you, regarding recent allegations.
 
We are not big press advertisers and have not advertised in the News of the World recently nor indeed do we have any planned advertising coming up.”

How long till Rebekah Brooks launches the Sunday Sun?

probably just after Murdoch finalises his BskyB deal.


Reactions: Twitter, blogs
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  87. More News of the World advertisers withdraw as pressure mounts | Political Scrapbook

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    17 companies have pulled their adverts from the News of the World. Huge success! Now let's go after the Top Ten: http://t.co/vzVKkmx

  112. Jason Mcintyre

    Just FIVE of the top ten (excluding Sky) advertisers now left with NotW – their contact details and other updates here http://t.co/buuuktq

  113. Ian Thomas

    Angry at the News of the World? Tell their top ten advertisers! http://bit.ly/nzUxIR #NotWboycott

  114. Caroline

    17 companies have pulled their adverts from the News of the World. Huge success! Now let's go after the Top Ten: http://t.co/vzVKkmx

  115. Boycott Murdoch

    Five of the Top Ten News of the World advertisers have pulled out! http://t.co/C6JK6Co

  116. Chris Coltrane

    Five of the Top Ten News of the World advertisers have pulled out! http://t.co/C6JK6Co

  117. Sarb S. Athwal

    Just FIVE of the top ten (excluding Sky) advertisers now left with NotW – their contact details and other updates here http://t.co/buuuktq

  118. Julian LoVecchio

    17 companies have pulled their adverts from the News of the World. Huge success! Now let's go after the Top Ten: http://t.co/vzVKkmx

  119. Kevin Peters

    LATEST on #NotWboycott – Updated list / graphic of top advertisers and a new tweet tool to hit the remaining ones http://bit.ly/nzUxIR

  120. Ross Allmark

    Please mention that my friend Rebecca is lovely & couldn't possibly know what was going on! http://bit.ly/nzUxIR #NotWboycott

  121. Stuart French

    Angry at the News of the World? Tell their top ten advertisers! http://bit.ly/nzUxIR #NotWboycott

  122. The Mayor

    Please mention that my friend Rebecca is lovely & couldn't possibly know what was going on! http://bit.ly/nzUxIR #NotWboycott

  123. Jessica Asato

    List from Guardian of top 50 notw advertisers http://bit.ly/rotr5u and great boycott campaign from @psbook & @libcon: http://bit.ly/o0mDyU

  124. Tod Sullivan

    List from Guardian of top 50 notw advertisers http://bit.ly/rotr5u and great boycott campaign from @psbook & @libcon: http://bit.ly/o0mDyU

  125. neilrfoster

    Just FIVE of the top ten (excluding Sky) advertisers now left with NotW – their contact details and other updates here http://t.co/buuuktq

  126. Afro Celt

    Operation #NotWBoycott – target the top ten advertisers | Liberal Conspiracy http://t.co/8a3XfoB via @libcon

  127. lime green

    Just FIVE of the top ten (excluding Sky) advertisers now left with NotW – their contact details and other updates here http://t.co/buuuktq

  128. Patrick Robertshaw

    handy to know: RT @B0MBSKARE Top 10 advertisers with NOTW. Operation #NotWBoycott – Liberal Conspiracy http://t.co/L0QgwjV via @libcon

  129. Steven Finnie

    List from Guardian of top 50 notw advertisers http://bit.ly/rotr5u and great boycott campaign from @psbook & @libcon: http://bit.ly/o0mDyU

  130. Steve Taylor

    Just FIVE of the top ten (excluding Sky) advertisers now left with NotW – their contact details and other updates here http://t.co/buuuktq

  131. Political Scrapbook

    Fascinating breakedown of which companies spend most money on NOTW advertising http://bit.ly/ogVwiG (from @libcon)

  132. Peter Durant

    Fascinating breakedown of which companies spend most money on NOTW advertising http://bit.ly/ogVwiG (from @libcon)

  133. Tweet4Labour

    Operation #NotWBoycott – target the top ten advertisers – updated | Liberal Conspiracy http://t.co/CKUOQOq via @libcon

  134. Warren Morgan

    @DavidRCJReader according to @psbook Everything Everywhere – Orange & T-Mobile – are 2nd largest ad buyer: http://t.co/hUBqRdJ #mynetworktoo

  135. John Allen

    Top ten advertisers with News of the World: http://t.co/OEzw2EZ Pls RT

  136. Graham Phillips

    Operation #NotWBoycott – target the top ten advertisers – updated | Liberal Conspiracy http://t.co/Z8F8VlA via @libcon

  137. sunny hundal

    @NiemanLab here is the link: http://bit.ly/nzUxIR and yesterday too http://bit.ly/ntCHd4

  138. Barbara Spence

    Just FIVE of the top ten (excluding Sky) advertisers now left with NotW – their contact details and other updates here http://t.co/buuuktq

  139. Peter Shaw

    Angry at the News of the World? Tell their top ten advertisers! http://bit.ly/nzUxIR #NotWboycott

  140. Phil

    RT @chaosgerbil Operation #NotWBoycott – target the top ten advertisers | Liberal Conspiracy http://t.co/mYmuluv via @libcon

  141. marcela morayaraujo

    Top ten advertisers with News of the World: http://t.co/OEzw2EZ Pls RT

  142. Richard Guest

    Top ten advertisers with News of the World: http://t.co/OEzw2EZ Pls RT

  143. Alex Andreou

    @garethjcampbell @Aiannucci Here you go. http://bit.ly/oRDNMe

  144. Alex Andreou

    @NickGDocker @Aiannucci Their response to the actual campaign. http://bit.ly/oRDNMe

  145. Graham Brown-Martin

    Top ten advertisers with News of the World: http://t.co/OEzw2EZ Pls RT

  146. Anne Tierney

    Top ten advertisers with News of the World: http://t.co/OEzw2EZ Pls RT

  147. Julian Wakeley

    Top ten advertisers with News of the World: http://t.co/OEzw2EZ Pls RT

  148. Monkey Bones

    @mrchrisaddison Not to my knowledge http://tinyurl.com/3b7y72z

  149. FALL OF THE HOUSE OF MURDOCH I: People Power Shakes the Empire: Arrest of Top UK Govt Press Officer « Bad Press: Fall of the House of Murdoch

    […] Go to the bottom of the Liberal Conspiracy page and Tweet the remaining Five! […]





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