Falling polls force Govt into Labour attack ad


3:01 pm - August 11th 2010

by Sunny Hundal    


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This is the attack ad that the Conservative party has just released.

Under broadcasting rules, it cannot be shown on TV. So it looks like the only aim here is to try and get it played on news channels through a discussion.

But why would the Coalition be releasing an ad attacking Labour now, given the election has finished? Unless someone is worrying about their rapidly declining approval ratings

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Sunny Hundal is editor of LC. Also: on Twitter, at Pickled Politics and Guardian CIF.
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Reader comments


But why would the Coalition be releasing an ad attacking Labour now, given the election has finished?

Because it’s August? Because otherwise the spotlight might risk falling exclusively on the Labour leadership campaign?

What’s August got to do with it?

They are frit about something.

2 – Silly season, parliamentary recess, major political journos on holiday. The three combine to mean that stories like this get far more prominence than they would otherwise.

5. Spidergarth

What’s August got to do with it?

I believe its called silly season.

Notice how you called it the ‘coalition’s’ advert, not the conservative party’s.

I love, how odious tribal Tories like Tim J always refer to dirty politics performed by their side as “the silly season”.
The interesting if it is a coalition advert

love, how odious tribal Tories like Tim J always refer to dirty politics performed by their side as “the silly season”.

Love you too. But in this case ‘silly season’ refers to August, and not to the advert.

We are talking about the advert not the silly season

Of course, they might be hoping that this ad would be hosted by various blogs with large readerships who would then see their message?

But that wouldn’t happen…

I don’t think they are especially “frit”, though they may be.

They simply want to reinforce, and no doubt they will keep reinforcing, the “it’s all their fault” message.

That’s all there is to it, isn’t it?

yes but tim if they were confident of public support for their agenda why would they bother wasting time and money with this ad? clearly they’re running scared. amazing so early on in their administration.

spider it is the coalition,collective responsibility now,lib dems can’t just say they’re responsible for the good bits.

yes but tim if they were confident of public support for their agenda why would they bother wasting time and money with this ad?

You’ve never heard of reinforcing the narrative then? Basically, its why market leading brands feel the need to advertise – not so much to increase market share, but to minimise chances of losing it. The same applies here – the concern (not the frit) will be that people may start associating the current government with the current problems (easy enough to do – they are both current) and Labour will capitalise on this.

It is also useful for the coalition to keep that narrative in mind for whenever the next Milliband is elected to the Labour leadership, as they will then be able to assocaite them personally with the current situation. It is easier to do this if the narrative is reinforced occasionally.

13. margin4error

Just a lot of restating the scare tactics being used to justify a small state agenda. Basically filler during silly season but badly targetted filler as it puts the focus on Labour not the Tories (of either colour) which is probably a bit counter-productive.

I think it is amazing that they have come up with this advertisement at this time. They must be really panicking.

We are possibly going to enter a period now of a sort of slump, with lower growth etc. and rising unemployment.

Presumably the Conservatives (blue and orange) want to tell us that it is Labour’s fault and not in fact theirs.

The public won’t buy it I don’t think. They know the Conservatives (blue and orange) are cutting far too fast and too deep and this is the problem.

Little Timmy Jerk and cjcjcjcjcc spinning like tops for their beloved tory party.

Priceless.

Hee, that’s an upbeat ending.

See how the “horrible, terrible legacy” just crumbles away to nothing in an instant?

Job done, back with the boom times baby.

What a fucking joke, lying tories and libdim fuck pigs.

Please tell me this is a wind up … I mean come on haven’t the Conservatives changed their ad agency since then ? In actual fact I hope they didn’t pay a creative director … againhttp://www.youtube.com/watch?v=TMnb536WuC0

The video is satire right ?

Just asking because it really reminds me of this one http://www.youtube.com/watch?v=TMnb536WuC0 … we really are on a 80’s revival …………

On how much to blame Gordon Brown, try this independent assessment by Martin Wolf in the FT:

“Can we not at least blame Mr Brown for the bloated public spending and grotesque fiscal deficits? Yes, but also only up to a point. Between 1999-2000 and 2007-08, the ratio of total managed spending to GDP did rise from 36.3 per cent to 41.1 per cent. But the latter was still modest, by the standards of the previous four decades. The jump to a ratio of 48.1 per cent, forecast for this year in the 2010 Budget, is due to the recession. Nominal spending is currently forecast at 3.5 per cent higher in 2010-11 than forecast in the 2008 Budget. But nominal GDP will be 10.3 per cent lower and tax revenues 16.4 per cent lower. Critics of his fiscal policies were right, but the error was far larger than anybody imagined. It is true, however, that Mr Brown must take a share of the blame for Labour’s failure to ensure the extra spending would be well managed.”
http://www.ft.com/cms/s/0/3074d7ba-5ec0-11df-af86-00144feab49a.html

For a historical survey of public spending for the period since WW2, try this from the IFS:

A Survey of Public Spending in the UK (September 2009):
http://www.ifs.org.uk/bns/bn43.pdf

No mention of casino banking – and coked-up bankers playing russian roulette with our money – causing the recession in that video? How strange. Oh wait, it was the Tories’ buddies so of course they’re going to let them off the hook.

urgh, will they stoop any lower to brainwash peopel about the cuts? this is disgusting politics, both the policies and the advert.

What a horrible, cowardly bunch the Tories are. They are intent on ramming through cuts based on an ideological agenda, but are so timid that they can’t actually argue the merits of the case. They have to give us all this guff about how the defecit will devour us all and that in order to save our economy we must severely damage our economy by slashing. I suppose this is New Politics?

I really don’t understand this ad; I thought that the newspapers were doing a good enough job of incessantly repeating this ‘no alternative’ narrative anyway. Quick analysis at my blog here: http://benefitwatch.blogspot.com/

Amazing because the Tories wanted Labour to spend more money! And the Tories were calling for even less regulation of the banks! And guess what – the Tories didn’t see the recession coming either! And where were Dave and Gideon when the banks collapsed? They stayed quiet and had nothing to offer whilst Labour acted, the opposed measures which helped the economy grow.

So how the Tories can now claim any credibility on the economy is beyond me.

Let’s be honest, Labour had to spend to fix the NHS, education and police after the nasty party ruined it all.

It’s the coalitions choice to cut this hard and this fast and they’ll have to take responsibility when unemployment rises and public services don’t work properly. They’ll find people will start to ask did they REALLY need to do this? And they’ll have no one else to blame.

The Tories and coalition need to stop acting as if it was Labour’s recession because most countries almost ended up with a depression.


Reactions: Twitter, blogs
  1. Liberal Conspiracy

    Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  2. Daniel Simms

    RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  3. Roland M-Horne

    RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  4. Seff

    RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  5. yorkierosie

    RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  6. Jerry Taylor

    Is Tory ad not 'Coalition' — RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  7. manishta sunnia

    RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  8. kevinrye

    RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  9. Bryan Lee

    Falling polls force Govt into Labour attack ad. http://is.gd/edgcp

  10. Richard Thwaites

    RT @libcon: Falling approval ratings force Coalition to release Labour attack ad http://bit.ly/bQ9m8v

  11. Claudio Carvalho

    Enquanto a coligação governamental Tories-Lib Dems desce nas sondagens,os Conservadores lá vão fazendo uns spots http://ow.ly/2ousn

  12. The graph that has the Coalition worried | Liberal Conspiracy

    […] it any wonder the Coalition is afraid and trying to blame the coming economic downturn on Labour with these snazzy ads? (but at least the BBC is on hand to help by showing it without checking its […]

  13. Chris McCray

    Remember the '80s "AIDS Don't Die of Ignorance" ad? #ConDem attack ad looks similar: http://is.gd/eevif Same Old Tories, Same Old Ad Agency?





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