Are polls understating Labour & Libdem support?


by Sunny Hundal    
April 19, 2010 at 9:40 am

The US polling analysis site FiveThirtyEight.com – which was spot on and consistently excellent during the Obama campaign, has published two articles analysing voting patters in the UK.

They suggest that support for the Libdems and Labour may be understated.

1. In the first analysis they look at the proliferation of ‘mobile-phone-only’ households.

In the UK, at least 13 percent of households fall into the mobile-only category as of 2008, with lower income Britons far more likely to be mobile-only (23 percent) than wealthier people (8 percent). In addition, younger people are far more likely to live in mobile-only households, including more than a quarter of the youngest demographic group (15-24) and a fifth in 25-34 year olds.

Lower income households are more likely to be pro-Labour while the youth vote is moving strongly towards the Libdems. Most pollsters other than YouGov call households in order to gauge opinion.

If mobile-only households are left out then that could mean an understatement of Labour and Libdem support. In the US – pollsters understated support for Obama by about 2-3% due to this practice. But it does require the youth vote turning out for Clegg for this to hold true.

2. The second post concentrates on older voters and internet polling – carried out principally by YouGov.

They point out that since its mostly more educated people who are online, there is a danger that richer and more conservative voters are over-represented in older voters demographic. This doesn’t apply to younger voters as most of them are online anyway.

But what about poorer pensioners? Are they filling out YouGov polls? Are they being under-represented? Could this mean that the polls are understating Labour support in this category?

I’m going to email Peter Kellner of YouGov to ask.

Peter Kellner replies only to say that:

Taking everything into account, our figures are representative of the electorate by age, gender, social class, political affiliation and newspaper readership. That is why our results are consistently accurate.


---------------------------
     


About the author
Sunny Hundal is editor of LC. Also: on Twitter, at Pickled Politics and Guardian CIF.
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Reader comments


As long as the pollsters take account of who is likely to participate in their surveys it shouldn’t make too much difference.

YouGov have after all been the most accurate polling company for the last few years despite not surveying anyone who isn’t online because their weighting takes account of these things.

As for mobile phones, I heard the same kind of speculation during the US presidential race, but it turned out that the polls were pretty much accurate.

Conceivably, but in every previous election since 1983 it has been the Conservative position that has been understated in the polls, while Labour has been over-stated, sometimes quite dramatically.

Since this was still true last year at the European and local elections, and the year before in the local and mayoral elections, I doubt that, demographically, enough has changed to reverse this. Plus, of course, you have to consider that all polling companies apply drastic weighting methodologies to attempt to engineer out the deficiencies identified above.

Still, we’ll find out in a couple of weeks now.

3. Shatterface

There’s also a difference between preferring one party over another and actually getting out and voting for them. That’s likely to hit Labour more than the others. Most of their nominal supporters aren’t really arsed if they don’t get in or not. If it rains on election day, Labour are fucked.


Reactions: Twitter, blogs
  1. House Of Twits

    RT @libcon Are polls understating Labour & Libdem support? http://bit.ly/bA3hHC

  2. Chris Wiggin

    RT @libcon: Are polls understating Labour & Libdem support? http://bit.ly/bA3hHC #fb

  3. Greg Eden

    RT @libcon: Are polls understating Labour & Libdem support? http://bit.ly/bA3hHC

  4. Marcus Hickman

    RT @libcon Are polls understating Labour & Libdem support? http://bit.ly/9zSClw

  5. Thomas Rado

    RT @Marcus_Hickman: RT @libcon Are polls understating Labour & Libdem support? http://bit.ly/9zSClw

  6. Liberal Conspiracy

    Are polls understating Labour & Libdem support? http://bit.ly/bA3hHC

  7. Elrik Merlin

    RT @libcon: Are polls understating Labour & Libdem support? http://bit.ly/bA3hHC

  8. topsy_top20k_en

    Are polls understating Labour & Libdem support? http://bit.ly/bA3hHC

  9. Lee Durbin

    US polling site FiveThirtyEight asks: Is the Lib-Dem Surge For Real? http://bit.ly/cU8VPw (Liberal Conspiracy analysis http://bit.ly/csPi31)

  10. Gia Milinovich

    @Greenleftie @hannahnicklin just sent this link: http://j.mp/aP0kNi 13% of UK households are mobile-only, also likely to be young/"liberals"

  11. hannahnicklin

    40% surge in 18-24 visits to voter registration website http://bit.ly/c7SHDl same age group is largely unpolled http://bit.ly/aP0kNi

  12. David Smallwood

    RT @hannahnicklin: 40% surge in 18-24 visits to voter registration website http://bit.ly/c7SHDl same age group is largely unpolled http://bit.ly/aP0kNi

  13. Helen Lambert

    RT @hannahnicklin: 40% surge in 18-24 visits to voter registration website http://bit.ly/c7SHDl same age group is largely unpolled http://bit.ly/aP0kNi

  14. hannahnicklin

    @girlonetrack 40% surge in 18-24 visits to voter registration site http://bit.ly/c7SHDl age group is largely unpolled http://bit.ly/aP0kNi

  15. paulstpancras

    RT @hannahnicklin: @girlonetrack 40% surge in 18-24 visits to voter registration site http://bit.ly/c7SHDl age group… http://bit.ly/aP0kNi

  16. hannahnicklin

    @giagia this is a good article on it, 13% uk homes mobile-only http://j.mp/aP0kNi

  17. hannahnicklin

    @Lettuphant 13% uk households mobile only, poorer and younger, more natural left wing territory http://j.mp/aP0kNi

  18. Will Wybrow

    RT @hannahnicklin: 40% surge in 18-24 visits to voter registration website http://bit.ly/c7SHDl same age group is largely unpolled http://bit.ly/aP0kNi

  19. Jamie Andrews

    RT @hannahnicklin: 40% surge in 18-24 visits to voter registration website http://bit.ly/c7SHDl same age group is largely unpolled http://bit.ly/aP0kNi

  20. andyvglnt

    RT @hannahnicklin: 40% surge in 18-24 visits to voter registration website http://bit.ly/c7SHDl same age group is largely unpolled http://bit.ly/aP0kNi

  21. Lisa

    RT @hannahnicklin: @Lisaansell I posted this at the time: http://bit.ly/aP0kNi it has links to the relevant studies.

  22. hannahnicklin

    @Lisaansell I posted this at the time: http://bit.ly/aP0kNi it has links to the relevant studies.





  • We have a tight comments policy aimed at fostering constructive debate.
  • We believe in free speech but not your right to abuse our space.
  • Abusive, sarcastic or silly comments may be deleted.
  • Misogynist, racist, homophobic and xenophobic comments will be deleted.
  • Please familiarise yourself with our comments policy.

 
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