YouGov’s poll tonight: fieldwork 14th-15th April:
* Conservative 37%
* Labour 31%
* Liberal Democrat 22%
* Others 10%

Two negative signs for the Tories today…

Even if I don’t always agree with it, at least its heart is in the right place
Applies more to the Conservatives: 24%
Applies more to Labour: 33%
Applies to both parties: 7%
Applies to neither of them: 27%
Don’t know: 9%

It seems to appeal to one section of society rather than to the whole country
Applies more to the Conservatives: 36%
Applies more to Labour: 19%
Applies to both parties: 26%
Applies to neither of them: 10%
Don’t know: 9%

And something uplifting – Tories have managed to ditch their toxic connotations…?

It seems to have succeeded in moving on and left its past behind it
Applies more to the Conservatives: 29%
Applies more to Labour: 22%
Applies to both parties: 7%
Applies to neither of them: 32%
Don’t know: 10%

Reader comments

1. Andrew Barnes

   RT @libcon: Tonight's poll: Tories losing hearts and minds http://bit.ly/cUOyUZ

2. irene rukerebuka

   RT @libcon: Tonight's poll: Tories losing hearts and minds http://bit.ly/cUOyUZ

3. sunny hundal

   Tonight’s YouGov poll (pre-debate) shows Tories losing hearts and minds http://bit.ly/cD4OP1

4. snowy

   RT @pickledpolitics: Tonight’s YouGov poll (pre-debate) shows Tories losing hearts and minds http://bit.ly/cD4OP1

5. irene rukerebuka

   RT @libcon: Tonight's poll: Tories losing hearts and minds http://bit.ly/cUOyUZ

6. Liberal Conspiracy

   Tonight's poll: Tories losing hearts and minds http://bit.ly/cUOyUZ

7. Ben Cooper

   RT @libcon: Tonight's poll: Tories losing hearts and minds http://bit.ly/cUOyUZ

8. John Nor

   #LeadersDebate RT @BenCooper86: RT @libcon: Tonight's poll: Tories losing hearts and minds http://bit.ly/cUOyUZ

9. Liberal Conspiracy » Why Clegg and Cameron did well: populism and values

   [...] on the ‘values’ issue early on. There is still a big percentage of the population who don’t trust the party. That is Cameron’s weak point but Brown failed to exploit [...]