Cameron TV love-in bombs in the ratings
Trevor McDonald Meets David Cameron attracted nearly 1.7 million viewers on ITV1 last night, Sunday 14 March – less than half the audience for Gordon Brown’s interview with Piers Morgan on the same network last month.
The Conservative leader opted to submit to a fly-on-the-wall documentary rather than an interview, with McDonald and the cameras following him at work and at home.
ITV1′s resulting 60-minute documentary attracted 1.689 million viewers and a 10.8% share from 10.15pm, according to unofficial overnights.
This compared with Morgan’s interview with Brown, seen by 4.2 million viewers, a 22.7% share, when it screened in the same Sunday-night slot on 14 February.
If that weren’t bad enough, the Guardian are also reporting that Cameron was well beaten in the ratings by both Match of the Day 2, on which the featured games were Man Utd v Fulham and Sunderland v Man City, and by a repeat of episode three of Great British Railway Journeys, which saw Michael Portillo travelling from Todmorden to York with a trip on the Embsey and Bolton Abbey Steam Railway thrown in for good measure.
What else can you say but…
…Mwahahahahahahahahahahahahahahahaha!
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'Unity' is a regular contributor to Liberal Conspiracy. He also blogs at Ministry of Truth.
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Reader comments
Quick note of caution here. Number of people watching soft-soaping of potential prime minister does not equal proportion of number of people planning to vote for that potential prime minister’s party.
Have to say I watched neither Morgan/Brown or MacDonald/Cameron (I assume all political interviews should be classed such as Frost/Nixon, although the former two examples would make dire films I suspect). I did however watch Match of the Day in both cases – United are in trouble if anything happens to Rooney… I’m politically engaged, but saw no value in watching silly personal questioning, when I believe a sadistic loner with a fetish for blue velvet would be a good prime minister if the policies were right (what they do in their own time being their own business). And I can watch politics whenever, but football only comes five times or so a week…
revor McDonald Meets David Cameron attracted nearly 1.7 million viewers on ITV1 last night, Sunday 14 March – less than half the audience for Gordon Brown’s interview with Piers Morgan on the same network last month
Will that translate into votes? Will it fuck. 20 million watched the final of X-Factor last Christmas. Less than half a million went out and bought the single, with just over half a million buying the Rage Against the Machine song.
Also, both parties will receive millions more votes than those viewing figures suggest.
So what you’re saying is that people prefer to watch Piers Morgan rather than Trevor McDonald?
i’m sure we could find someone out there to call that racist…..:-)
I wouldn’t read too much into the ratings. I didn’t watch the Cameron programme, but I did watch the Brown. Why did I watch Brown? Certainly NOT because I intend to vote for him. More out of a morbid fascination with his ongoing self-destruction.
Reactions: Twitter, blogs
- Liberal Conspiracy
Cameron TV love-in bombs in the ratings http://bit.ly/cMbLbt
- Political Animal
David Cameron beaten by Michael Portillo. That's not a statement I ever expected to type. http://is.gd/aI77k
- topsy_top20k
Cameron TV love-in bombs in the ratings http://bit.ly/cMbLbt
- Sue Thomas
See pic of Cam for new poster! David Cameron beaten by Michael Portillo. That's not a statement I ever expected to type. http://is.gd/aI77k
- Sue Thomas
Sorry, I left off the RT on my last tweet. Cam looks as if he's had enough … > RT @politic_animal http://is.gd/aI77k
- CathElliott
RT @libcon: Cameron TV love-in bombs in the ratings http://bit.ly/9zHxaR
- Sarah Santiago
Liberal Conspiracy » Cameron TV love-in bombs in the ratings: RT @libcon: Cameron TV love-in bombs in the ratings … http://bit.ly/d6xRgh
- Alex Zamora
Cameron TV love-in bombs in the ratings: http://is.gd/aIitj
- Sarah Raphael
RT @Unity_MoT: RT @libcon: Cameron TV love-in bombs in the ratings http://bit.ly/cMbLbt – Cameron doc beaten by repeat of Portillo on a train – #epicfail
- Paul Sandars
RT @libcon: Cameron TV love-in bombs in the ratings http://bit.ly/cMbLbt
- House Of Twits
RT @politic_animal: David Cameron beaten by Michael Portillo. That's not a statement I ever expected to type. http://is.gd/aI77k
- Julian Shaw
I love the pay off line http://tiny.cc/8Ex1L
- Claire French
RT @HouseOfTwitsLab: RT @politic_animal: David Cameron beaten by Michael Portillo. That's not a statement I ever expected to type. http://is.gd/aI77k
- Andrew Parrington
RT @libcon: Cameron TV love-in bombs in the ratings http://bit.ly/9zHxaR
- Thomas Earnshaw
epic lol RT @politic_animal: David Cameron beaten by Michael Portillo. That's not a statement I ever expected to type. http://is.gd/aI77k
- Jonathan Lintern
RT @libcon: Cameron TV love-in bombs in the ratings http://bit.ly/cMbLbt < Love that he was beaten by a repeat of GB Railway Journeys!
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