New Tory ad campaign already spoofed


9:15 am - February 10th 2010

by Sunny Hundal    


      Share on Tumblr

After the huge success in spoofing the first Tory ad campaign, the man behind MyDavidCameron (Clifford Singer) has launched a second spoof site for the new Tory ad campaign.

Here’s the original poster:

It’s already been spoofed:

It has been attacked for being “flippant” and “distasteful”.

It has been criticised by the Spectator for not being strictly true.

People on Twitter have started making fun of it.

And now you can send in your own spoofs via: My Tory Tombstone

Update Carers UK’s chief executive Imelda Redmond CBE has issued a statement saying:

This crucial debate must not be drowned out by media soundbites and electioneering. It is particularly disappointing to see these difficult issues reduced to slogans and posters, and for care of older people to be associated with negative of gravestones.

The carers and families we represent are struggling now and desperately need decent services and support. They will not accept social care becoming a party political football.

    Share on Tumblr   submit to reddit  


About the author
Sunny Hundal is editor of LC. Also: on Twitter, at Pickled Politics and Guardian CIF.
· Other posts by


Story Filed Under: News

Sorry, the comment form is closed at this time.


Reader comments


Can it be reported to the ASA?

Don’t include the words “death tax”, it’s classic framing – once you try to negate a phrase you put that phrase in people’s heads.

See George Lakoff on “tax relief”, for example.

It should just be “inheritance tax break”, or even something more emotive like “giveaway”.

3. Albert M. Bankment

The truth being that Cameron wants £520,000 *for his children* when he dies. And who wouldn’t prefer their children, spouse, partner or hamster to have their remaining dosh, after they croak, rather than have it snagged by the increasingly profligate state? Works for me!

Given the average house price, IHT is a growing threat for a large proportion of the electorate. If Labour is going to have a chance of attracting the aspirational vote, it should scrap IHT altogether, perhaps as a quid pro quo for increased Income or Value Added Tax. A few large estates, too stupid to have paid for effective tax-planning, would benefit unduly, but it would be a real incentive to millions in the middle.

Um, yeah, when he dies Cameron won’t be getting any money at all. What with him being dead.

Heh, nice to see the footsoldiers desperately rushing to their overlords’ defence.

With the abject failure of the airbrushed “We Can’t Go On Like This” poster campaign, one has to wonder if the Tories have made a terrible mistake.

Proposing tax breaks for the richest 3% of estates in a time of fiscal tightening is surely unwise – and if this spoof campaign goes viral like the last one, then the Tories’ inheritance tax plans are going to be put under repeated public scrutiny. And that won’t serve them well.

The promise of tax breaks for the richest 12,000 estates may have gone down well in 2007 – but this is 2010. Three years is a very long time in politics.

“Can it be reported to the ASA?”

Good point.

After all, it’s factually misleading – for a start not everyone pays IHT, and anyway Labour are categorically denying that they are imposing a new IHT levy.

Hilariously, political adverts are exempt from the accuracy etc. standards of the ASA.

They don’t even want to pretend to be honest sometimes…

Great spoof.

“If Labour is going to have a chance of attracting the aspirational vote, it should scrap IHT altogether, perhaps as a quid pro quo for increased Income or Value Added Tax.”

Mmhmm – take more money which millions of people on low and middle incomes have worked hard to earn, so wealthy people can get more cash which they haven’t worked for. I thought “aspiration” was meant to be about rewarding hard work?

8. I assumed it might be the case, love how people can be bought with lies and the liars get away with it as long as they have the money to do so.

After all, it’s factually misleading – for a start not everyone pays IHT, and anyway Labour are categorically denying that they are imposing a new IHT levy.

No they’re not – didn’t you see Brown turn down three (count ’em) opportunities to ‘categorically deny’ this today? It’s a Green Paper option that Labour are actively considering.

It’s also an absolute gift to the Tories. Because if Labour do now confirm that they propose a compulsory levy of £20k then they’ll be lumped with a policy that’s electoral kryptonite. And if they row back on it – after Brown explicitly did not at PMQs – it’ll be a U-turn and a shambles and all the rest of it. Why Brown didn’t just use the Burnham ‘it’s not our preferred option at this stage’ is a mystery. The man is just so useless…

Weren’t the Tories yesterday crying about negative campaigning?

I know people can be partisan but the level of hypocrisy here are breathtaking. Has any other Tory dismissed this campaign?

Weren’t the Tories yesterday crying about negative campaigning?

Were they? I thought it was Labour that were complaining about Tory negative campaigning. Just goes to show something…

14 – “OK, this is politics. Negative campaigning is to be expected. But so too is rebuttal. So, with that in mind lets take a look at Labour’s ‘reason’ not to vote Tory…”

Doesn’t sound like boo hoo to me…

15 – the opening words of that blog post:

“If any more evidence were needed that Labour are determined to mount an utterly negative election campaign drive by fear, in which truth is sacrificed at the alter of perceived political expediency then one need look no further than their new poster campaign:”

A misleading, utterly negative campaign poster trying to scare people? I think a poster with a massive gravestone claiming as a policy something which has only been mentioned as one of several options in a green paper seems to fulfil that pretty damn well.

16 – Indeed. Of all the election posters released so far, none are wholly positive – although the derided Cameron one was at least trying to highlight a ‘good’ Tory policy.

On the tombstone death tax, if Labour can rule it out, why didn’t they? Legitimate target.

@ Tim J

On the tombstone death tax, if Labour can rule it out, why didn’t they? Legitimate target.

I’m sorry, pardon? It is legitimate to pretend that anything the government hasn’t explicitly ruled out is actual government policy? Incredible.

‘I’m sorry, pardon? It is legitimate to pretend that anything the government hasn’t explicitly ruled out is actual government policy? Incredible.’

I think that if the last few years has proven anything it’s that explicitly ruling something out doesn’t necessarily prove it won’t actually become government policy either.

20. Donut Hinge Party

David Cameron will personally raise public funds by opening an erotic review in Dubai where he expresses the act of love with swans, charging billionaires £100,000 per performance.

CCHQ has yet to deny this, thus it must be true.

DHP:

I think you’ll find that David Cameron will personally raise public funds by opening a scale model of Margaret Thatcher’s heart in Salisbury that people can be shrunk into by the magic of D-Cam’s swollen mind and then ejected directly into Norman Tebbit’s gut to experience true bile before being ushered into a voting booth. He is charging 250,000 per trip but no coloureds or Jews are allowed.

CCHQ has yet to deny this, thus it must be true.


Reactions: Twitter, blogs
  1. Sam the Drummer

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua

  2. aliceh

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua

  3. Ben Cooper

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua #mytorytombstone

  4. LigOFE

    RT @essjayess: http://bit.ly/9AAP1T

  5. Jose Aguiar

    Liberal Conspiracy » New Tory ad campaign already spoofed http://bit.ly/cFC3VB

  6. Deborah Grayson

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua

  7. Glyn Davies

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua

  8. Allan Siegel

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua

  9. George Allwell

    Liberal Conspiracy » New Tory ad campaign already spoofed http://bit.ly/cDGgua

  10. Jonathan Lintern

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua

  11. sunny hundal

    Update: now the head of Carers UK also slams Cameron for the #mytorytombstone poster: http://bit.ly/cDGgua

  12. Ben Cooper

    RT @pickledpolitics: Update: now the head of Carers UK also slams Cameron for the #mytorytombstone poster: http://bit.ly/cDGgua

  13. LondonComedyWriters

    RT @theday2day: RT @pickledpolitics now the head of Carers UK also slams Cameron for the #mytorytombstone poster: http://bit.ly/cDGgua

  14. Liberal Conspiracy

    New Tory ad campaign already spoofed http://bit.ly/cDGgua

  15. Simon

    http://liberalconspiracy.org/2010/02/10/new-tory-ad-campaign-already-spoofed/

  16. Lolwhites

    New Tory ad campaign already spoofed http://bit.ly/9LJeXn

  17. joemac3455

    RT @libcon: New Tory ad campaign already spoofed http://bit.ly/cDGgua

  18. PlutoPress

    RT @pickledpolitics: Update: now the head of Carers UK also slams Cameron for the #mytorytombstone poster: http://bit.ly/cDGgua

  19. Adam White

    RT @pickledpolitics now the head of Carers UK also slams Cameron for the #mytorytombstone poster: http://bit.ly/cDGgua

  20. Some more Tory posters « Though Cowards Flinch

    […] Tories have decided to try again. And Clifford Singer has responded in kind. As has Paul. As have plenty of others. Below is […]

  21. The Spicy Cauldron » The power of the Internet to subvert General Election propaganda

    […] New Tory ad campaign already spoofed (liberalconspiracy.org) […]





Sorry, the comment form is closed at this time.