Mail pulls ads on Moir article after campaign


by Newswire    
4:20 pm - October 16th 2009

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It looks like the Daily Mail has been forced to pull advertising from Jan Moir’s article today on the “strange” death of Stephen Gately.

A Twitter campaign was encouraged by various people including @malcolmcoles – asking people to demand that the likes of BT, Marks & Spencer and other major advertisers pull their ads from the website.

The article currently does not feature any of the Daily Mail’s stock banner advertising on the left and right-hand side.

It has some stock advertising from Google still coded into the page, but the prominent ads look like they have been pulled.

As of writing the article has attracted over 500 comments, most of them negative.

The Press Complaints Commission has released a statement saying:

It may be a matter for the family of Mr Gately to raise a complaint about how his death has been treated by the Daily Mail.

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Reader comments


1. Carl

Twitter has fared bloody well this week. Can Twitter defeat terrorism? Can Twitter invade foreign countries? I don’t see why not!

2. Jo Anglezarke

“Another real sadness about Gately’s death is that it strikes another blow to the happy-ever-after myth of civil partnerships. ”

I had no idea there was any such myth – what a homophobic sad woman she is! I also didn’t particularly want to know about his sexual activities before he died – it is none of my business or hers!!

3. Sy

We should all be told – he died of gay


Reactions: Twitter, blogs
  1. socialworkuk

    RT @libcon: Daily Mail pulls ads from Jan Moir article after Twitter campaign http://bit.ly/1WJ8aO

  2. Tom Woolway

    RT @tom_watson: Looks like #janmoir has cost Daily Mail online ad revenues: http://bit.ly/1neloP That'll be Twitter 1 intorlerance 0

  3. Apex Communications

    Twitter campaign leads to Daily Mail advertisers pulling ads from the site. http://bit.ly/1pusgi

    [Original tweet]

  4. Andy Robinson

    RT @tom_watson: Looks like the onerous #janmoir has cost DM online ad revenues: http://bit.ly/1neloP That'll be Twitter 1 intorlerance 0

    [Original tweet]

  5. jasonhall

    RT @tom_watson: Looks like the onerous #janmoir has cost Daily Mail online ad revenues: http://bit.ly/1neloP Twitter 1 intolerance 0

    [Original tweet]

  6. Matthew Rowley

    #janmoir furore leads advertisers to pull banner ads. http://tinyurl.com/yz4ey9p

    [Original tweet]

  7. Simon Howes

    RT @tom_watson: Looks like the onerous #janmoir has cost Daily Mail online ad revenues: http://bit.ly/1neloP Twitter 1 intolerance 0

    [Original tweet]

  8. Michele R. King

    @greyrocklogan Re:"Liberal Conspiracy Mail pulls ads on Moir article" http://bit.ly/1azpCS : Do U have orig art? No comprende hype. THX.

    [Original tweet]

  9. Tweets that mention Liberal Conspiracy » Mail pulls ads on Moir article after campaign -- Topsy.com

    [...] This post was mentioned on Twitter by sunny hundal, Liberal Conspiracy. Liberal Conspiracy said: Daily Mail pulls ads from Jan Moir article after Twitter campaign http://bit.ly/1WJ8aO [...]

  10. Topsy Toplinks

    Daily Mail pulls ads from Jan Moir article after Twitter campaign http://bit.ly/1WJ8aO

    [Original tweet]

  11. socialworkuk

    RT @libcon: Daily Mail pulls ads from Jan Moir article after Twitter campaign http://bit.ly/1WJ8aO

    [Original tweet]

  12. Tom Woolway

    RT @tom_watson: Looks like #janmoir has cost Daily Mail online ad revenues: http://bit.ly/1neloP That'll be Twitter 1 intorlerance 0

    [Original tweet]

  13. Apex Communications

    Twitter campaign leads to Daily Mail advertisers pulling ads from the site. http://bit.ly/1pusgi

    [Original tweet]

  14. Andy Robinson

    RT @tom_watson: Looks like the onerous #janmoir has cost DM online ad revenues: http://bit.ly/1neloP That'll be Twitter 1 intorlerance 0

    [Original tweet]

  15. jasonhall

    RT @tom_watson: Looks like the onerous #janmoir has cost Daily Mail online ad revenues: http://bit.ly/1neloP Twitter 1 intolerance 0

    [Original tweet]

  16. Matthew Rowley

    #janmoir furore leads advertisers to pull banner ads. http://tinyurl.com/yz4ey9p

    [Original tweet]

  17. Simon Howes

    RT @tom_watson: Looks like the onerous #janmoir has cost Daily Mail online ad revenues: http://bit.ly/1neloP Twitter 1 intolerance 0

    [Original tweet]

  18. Michele R. King

    @greyrocklogan Re:"Liberal Conspiracy Mail pulls ads on Moir article" http://bit.ly/1azpCS : Do U have orig art? No comprende hype. THX.

    [Original tweet]

  19. “Twitter and Facebook outrage over Jan Moir’s Stephen Gately article” and related posts

    [...] Mail pulls ads on Moir article after campaign - Liberal Conspiracy [...]

  20. Moir, Gately and poetry made real « The Home of Toddism

    [...] government has helped move us on from. Evidence that Moir’s outburst cost the Daily Mail advertising revenue lead Tom Watson to tweet: “That’ll be Twitter 1 intolerance 0″. The Sun’s [...]

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