Virtually all of them had watched the video. None of them had a good word to say about it or him, they were all taking the piss and laughing at him.

You’re right that it could benefit, and it is a small sample of fairly drunk people (gotta love beer festivals), but in this case I think it’s a massive loss for Brown.

You don’t need to be an internet adict like us lot to be totally creeped out by Brown’s video.

That’s why it made it onto Have I Got News For You, wih much hilarity.

All of the coverage of Brown’s YouTube appearances has served one overriding purpose: to cause people to watch Brown’s videos. Unlike normal TV interviews or press conferences, those videos are pure, unadulterated straight-from-number-10 propaganda – I don’t mean that in a bad way, I just mean that these videos are an opportunity for Brown to put his message across without interruption, questioning or disagreement. And by making a fuss about them, we’re driving traffic to them. This is one of the first and most elementary lessons of social media; it doesn’t really matter if the people linking to you say you’re shit, what matters is how many people watch your video.

Since we’re all political junkies, we’re all in posession of the various talking points necessary to rebut everything Brown is saying. But normal people just following a link from a BBC story probably aren’t. They might watch 10 minutes of full-on political coverage in a month, and thanks to the link a solid 3 minutes of that is coming direct from the PM, bypassing any criticism or challenge. Despite all of the negative publicity in the blogs (which only people like us read), this might still be a net gain (boom-boom) for Brown.

Dear Labour campaign team—perfect opportunity to use your MEP talent to talk about the issues in this election, but instead you’re running the campaign based on the economy?

Well, if you want us to vote based on your record in office over here…