Evening Standard circulation drops further
The London Evening Standard saw another circulation rise year on year, by 0.48% in August, but bulks increased as a percentage of total circulation.
Headline circulation fell about 14,000 copies compared with July, to 278,889 last month, although the summer holiday period is generally a quiet time for the 50p Standard.
Full-price sales in August were 150,625, while bulks stood at 126,403.
However, bulk distribution – copies that readers can pick up free from hotels, airlines and gyms, which pay a nominal fee – accounted for 45% of the headline circulation figure, according to figures from the Audit Bureau of Circulations published today.
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Reader comments
I wonder who much London Lite, thelondonpaper, Metro and City AM are responsible. As people expect certain papers to be free, the ES – which is rather close to the trash freesheets – may be becoming the same thing despite it’s attempt to rebrand as ‘London’s Quality Newspaper’.
xD.
I do wish that they’d tell us what quality they are.
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